I don’t usually do posts like these, because this isn’t a business blog and I’m no expert. But I had an experience today that I feel deserves a blog post, and as I have reminded you so very many times before, this is MY blog and I do what I want. Okay? Great.
Today, one of my co-workers asked me if I was interested in grabbing lunch at Larkburger, a local burger joint that is SO much more than a burger joint. Since I moved to Boulder a few years ago, I have long admired Larkburger for their incredibly high-quality food, great service, and attractive interior (what can I say, I’m a sucker for a nice appearance – but as a rule they go much deeper).
My co-worker, Christina, had an experience a week or two ago where her order wasn’t perfectly executed – she took some of her employees out for lunch and a few things came out wrong. After her experience there, she emailed the restaurant to let them know. The manager, Ceasar, sent her an email apologizing, and encouraged her to come in for a meal on Larkburger whenever the urge might strike. I want to jump in here and say how much I love this tactic – giving someone a free item that encourages them to return to your place of service is a great way to get their foot back in the door if they’ve had a bad experience. Christina was in no way threatening to leave them as a customer forever, but simply had a worse-than-usual experience – but they treated her with all the glory of someone who puts up a legitimate stink AND got her back in the door. It’s a great way of doing business. I want to know about the burgerz